The biggest risk you can take, is to do nothing.” - Bradley J Sugars, Founder, ActionCOACH

When you choose ActionCOACH of Wisconsin, you get a team of certified business and executive coaches that operate throughout the state. You'll be part of a purpose driven community of people just like you whose primary objective is to grow a community of amazing entrepreneurs and leaders who want to think bigger and do bigger through business so that we can all live amazing lives; lives full of energy, joy, passion and riches, whatever riches means to you!

What this means to you is that, when you enroll in an ActionCOACH of Wisconsin program, you get the whole team. Whether it's advice through Coaching and Cocktails, personal coaching, advice through our flagship programs, quarterly planning through GrowthCLUB, or any of a number of other options. You will always have access to the 176 + years of business experience currently on the ActionCOACH team.

You deserve the best and most comprehensive coaching program available, and ActionCOACH of Wisconsin delivers.

ActionCOACH WI CO-Founder

Co-Founder and CEO

Susan Thomson

After 25 years of successfully leading manufacturing companies, Susan was ready for another adventure and to live her life on her own terms.  Founding ActionCOACH in Madison WI in late 2007, she brought business owners and leaders the resources and tools that were missing for most CEOs - an outside unbiased perspective, with on-the-spot, real-time leadership development that has accountability and support. She's driven to help leaders make connections, have a confidential environment to vet their experiences, and help them gain confidence in their ability to transform their businesses. Susan enjoys adventures in Europe and places with beautiful sand and coral life, gourmet cooking, gardening, the outdoors, and a great bottle of wine.

Mike McKay

After 25 years in manufacturing and supply chain roles in the US Army and Fortune 500 companies, Mike started his coaching practice in 2012. He chose ActionCOACH because of the scope of the coaching system and intellectual property available to help people transform their businesses. Joining forces with Susan in 2014, he co-founded ActionCOACH of Madison now branching out to become ActionCOACH of Wisconsin. He drives the purpose of our company to help the businesses in the communities grow to become successful and better versions of themselves.  Mike is currently the firm's President of Operations overseeing coaches delivery, marketing, and growth for the individual offices. He has won the ActionMAN award for marketing, and most recently, the Midwest Regional Firm of the Year for 2021. When Mike's not working, you can find him on a golf course somewhere or at Disney World. 

Co-Founder and President of Operations

Vice President and Business Coach

Bill Vinson

For over 20 years, Bill has served in roles such as President for Herzing University (Madison), a director, motivational speaker and youth hockey coach. He left his career in education to pursue more on a bigger scale. As an ActionCOACH Business Coach and Vice President, he advises business leaders from all industries to create a better culture, make more revenue and get their time back. He believes in building hope in the people he works with to show what is possible and achievable. Bill has won awards such as ActionCOACH's Rookie of the Year in 2019, and most recently ActionMAN for 2020; voted on and recognized by the other coaches in the community for outstanding client financial results and growth for that year. One unique thing about Bill is that he water skis almost every day before work from March to November! He has a wonderful family of two kids, two dogs, and one amazing bride of over 22 years. 

Kory Dogs

Kory works with business owners on growing their companies through improvements in sales, marketing, team training, systems development and strategic planning. He has 25+ years of experience as a past and current business owner and has also spent over a decade in upper management for large, publicly traded corporations. His firsthand knowledge of the day-to-day operations of a business and the stress that comes along with trying to maintain a work-life balance is what initiated his desire to help others in that same situation. With 5 years of coaching experience, Kory brings the fundamentals of business to his clients and an expertise in hiring and leadership development. Kory's passion is to help businesses grow and have positive impacts on themselves, their communities, and their families. He is also a recent recipient of the ActionCOACH Global Breakout Coach of the Year for 2020. Kory and his wife, Sarah, have been married for 21 years, have four kids and enjoy country living outside of Kewaskum in the beautiful Kettle Moraine. When Kory isn’t coaching clients, he is likely coaching area kids, attending one the Dogs kids’ sporting events, working on personal development or spending time with his family. 

Business Coach

Business Coach

Jackie Zach

Jackie has a well-rounded professional background including management roles, financial positions and opening a highly successful retail store in Brookfield, WI in 2008. Jackie became an ActionCOACH client in 2009. While many retailers were forced to close during the economic collapse, Jackie’s store thrived –a testament to her ability to own and operate a successful business. She sold her store in 2018 after a successful 10-year run. Loving what her coach helped her achieve, she wanted to help other business owners do the same. Coaching since 2014, her experience as a client AND a coach helps her to understand coaching and business ownership from both sides of the coin. As one of the Top 25 Coaches in the world for ActionCOACH, she can look at your business and pinpoint exactly what's hurting your bottom line and why. Jackie likes playing Pickleball and Sheepshead as well as sewing, painting, traveling and cheering on the Packers, Badgers and Brewers. 

Joseph Muenich

Joseph has a background in Theater in Education, having worked with the Greenwood Players Children's Theater as a touring actor and teacher. He grew up in Menomonie, WI and has lived in Colorado, California, Washington and Minnesota before settling down in Madison. He has been a longtime fan of ActionCOACH, seeing what they had done for business owners firsthand for 6 years before joining the team in 2018. He was most drawn to the ActionCOACH 14 Points of Culture. Joseph is a top-notch communicator. He networks with groups and businesses across the state to connect people with the resources they need. He is inspired by the notion of doing something good to create your community and is a member of the ELKS, four Co-ops, the OutReach LGBTQ+ Community Center Board of Directors and OPEN Madison's membership committee. He is also active in the Heartland Harmony Choir, Snowflower Sangha and regularly plays well with others through Monkey Business Institute classes.  

Business Development Specialist


Phone: 608-441-7860

Business Development Specialist


Phone: 414-469-1050

Stacie Goss Nowak

Stacie has a degree in Business and Marketing from UW-Milwaukee and is serving on the Cedarburg Chamber of Commerce Board of Directors. She used to work as the Marketing and Public Relations Director for her parents' business, The Amish Craftsmen Guild. While being a part of the family business, they hired ActionCOACH in 2016 and watched their business grow substantially over the years. Stacie is looking forward to help connect business owners and executives with business coaches that will help them understand and grow their business to where they want it to be. She is an energetic single mom of three boys, coaches soccer, loves to travel, explore the outdoors, dance, paint and try new things. Her mantra is "Where focus goes, energy flows!" 

Rob Maniaci

Rob joined ActionCOACH in July of 2020 with experience in operations & sales in the automotive, pharmaceutical and hospitality industries. He is thrilled to be part of a team that impacts the lives of individuals, families and communities through business. Rob thrives on knowing that every day, ActionCOACH clients are transforming their businesses to levels they never thought possible while freeing up more time for themselves. He is motivated by the opportunity to work behind the scenes in order to make other people flourish and prosper. As an Enrollment Specialist, he works with business owners to identify the challenges and barriers they face, as well as helping them choose the best path to realizing their dreams and visions. During his time off, he loves dining out with family, cooking and playing Texas Holdem.

Enrollment Specialist

Digital Marketing Specialist

Shouamee Yang

With a degree in Marketing and emphasis in Digital Marketing, Shouamee joined the ActionCOACH team in May of 2021 ready to make a difference. She focuses on the digital aspects to create, improve, and edit content that will enhance the user's experience on our platforms. As digital media is always changing, she puts in effort to educate herself and keep up to date with new and important trends, working on making the platforms easier to use for both the clients and the coaches. She loves being part of a team that wants to help the businesses in our community learn and grow. In her free time, Shouamee likes to watch TV shows, browse social media, paint, graphic design and try new recipes. She also hopes to be able to travel to many countries, meeting the old international friends she mentored and new friends along the way.

Beth McKay

Married to Mike McKay, Beth has been behind the scenes of ActionCOACH of Wisconsin from the very beginning while also working in Early Childhood Education. In 2021, she retired from teaching and has focused all her energy on creating and maintaining the systems and process of ActionCOACH of Wisconsin. She serves as the office manager as well as the human force behind "ELIZA | Your ActionCOACH of Madison Assistant". In her free time, she enjoys traveling, spending time with family, reading and cheering for the Badgers! 


Admin Support


Eliza is a robot...well, they're not actually a robot. It turns out that we regularly have people moving in and out of administrative roles and changing emails all the time is a hassle! Rest assured, your email goes to a real person and it will be responded to by the appropriate person on our team! Eliza also sends out the updates from our team to you in a timely manner. Unlike most of us, when Eliza isn't working, they can be found plugged in and getting charged!